As the ad progresses it is revealed all of these men are chocolate candy chefs, which creates the image nothing is sexier to a woman than a man who is good with chocolate. The commercial starts out with a series of men shot individually in locations in a city, the one thing these men share in common is their good looks and the appeal to every women they encounter. These advertisements may be effective advertisements, and the sensation of eating chocolate is truly sensational, but these ads also depict women as weakened by chocolate, as if they are desperate for the pleasure.Īnother chocolate ad fusing the sexual desire of women and the pleasure of chocolate is the commercial for a French chocolate company pasted above. To further the sexuality, the slogan at the end of the advertisement is “get the sensation”. She then sniffs the chocolate and proceeds to represent sexual stimulation by biting her bottom lip, a look of satisfaction on her face with her eyes closed, goose bumps on her cleavage line and throwing her head back in a look of ecstasy. The actor then opens the candy by ripping its wrapping vertically, instead of opening the package by pinching the front and back and pulling open the top I think this style of opening the candy is deliberate to replicate opening a condom wrapper. As the ad begins the actor looks down excitedly at the candy in her hand, then shyly looks away before opening the candy with the facial expression she is about to do something risqué. The ad tries to parallel the sensation from the first bite into a York peppermint patty with the pleasure from a sexual orgasm. For our advertisement, we created a GIF that uses history to counter this modern day stereotype of chocolate as an aphrodisiac our ad discusses 20 th century female aviators who used chocolate for energy during long trips, not for sexual stimulation.Ī sexual chocolate advertisement is the one above for York peppermint patties. Marketing firms often centralize a woman’s enjoyment of chocolate around sexual pleasure. (cnn) Yet, if an alien were to visit the earth through media and marketing they would probably assume chocolate was only created for women. A UK study from 2012 reported that 87% of men and 91% of women admit to eating chocolate. Even though males and females of all ages eat chocolate, the chocolate industry predominantly uses ads that feature women or target women by showing attractive men.

Maybe if I stay really, really still, the clowns won’t find me when they come out of the mirror.For years media advertisements have associated women and chocolate.

When I bite into a York Peppermint Pattie, I get the sensation of being curled in a ball inside a cold, dark cave filled with my darkest, most paralyzing fears. Dude, your leg just turned into a chicken. When I bite into a York Peppermint Pattie- Whoa! Holy crap, check out these colors. When I bite into a York Peppermint Pattie, I feel the sensation of the Lord’s righteous anger as he reveals his plan to use me as his holy instrument of judgment! It’s all right there between the lines of the ingredients list! When I bite into a York Peppermint Pattie, I don’t get any sensation.

When I bite into a York Peppermint Pattie, I get the sensation of the life draining out of a man’s body as I crush his windpipe, screaming, “So, I’m a bitch, huh? I’m the bitch? Who’s the bitch now? Who’s the fucking bitch now, bitch!” When I bite into a York Peppermint Pattie, I get the sensation of having the life of a normal person and not someone who got her innocence stolen in the back of a ’72 Chevrolet Vega and left as a single mother, trying to wring a child-support check from the worthless bastard of a father so the kid can have a fucking Christmas this year. When I bite into a York Peppermint Pattie, I get the cool sensation of flying down Sunset Boulevard on a windy day at 120 miles an hour, narrowly avoiding pedestrians and jumping over a construction roadblock that would make them Duke boys very, very jealous!

New york peppermint patty commercial